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The About Page Sells Too
One of the most overlooked pages on your website is the About Page. The about page is supposed to be “about you” right? Well, what if it’s not about you at all and really about them? That got you...
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The All-Important Calls to Action
In its purest form a call to action (CTA) drives website visitors to become leads when they fill out the form you’ve provided to them. The form hooks up to your email Autoresponder service. Once the...
View ArticleKeys to a Successful Website Launch
Launching a new website is about a lot more than just the technical side of things. Granted, there can be a lot of moving pieces in getting everything ready to go, but while the nuts and bolts are an...
View ArticleShould I Hire a Website Designer or Go it Alone?
I can’t tell you the amount of times I have pondered this very question but before we get into that, you should ask yourself, “what does a web designer do?” A web designer assists in creating your page...
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What is Direct Response Copywriting?
Direct response copywriting identifies a problem, offers the solution, and provides proof that the solution works along with an offer to purchase right now in concise language. When writing DRC you...
View ArticleDo You Have a Client Avatar?
One of the best things you can do for your business is to identify your ideal client. Once you do that, you can then create products and services designed especially for them. Many people think that...
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How Copy is Different For Web Content, Social Media and Email Marketing
What is the goal of all copywriting? To bring awareness, grab attention, and interest the audience by informing them, developing desire in them for the solutions you offer and encouraging them to act...
View ArticleCopy and Content Writing: What’s the Difference?
How you use copy for your business is vital to your marketing efforts. However, we just can’t do it all – as much as we would like to think we can! Sometimes hiring people to help with the many tasks...
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How Keyword Research is Critical to Writing Copy
You may have heard the rumor that keywords are no longer important. What you really should have heard is that the usefulness of keywords has evolved over time but they are still critical to your...
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Is copywriting all about open rates and conversions?
Any copywriter worth his or her fee will tell you that effective copywriting is about more than just open rates and conversions. We all want results – right? In order to get those results awesome...
View ArticleWays to Write Persuasive Headlines
The very first thing I do when writing a headline is try to think as my audience would. As a consumer looking for this product or service – what would attract me to a headline? What words would the...
View ArticleWays to Do A/B Split Testing With Copy Headlines and Why This Is Important
A/B split testing is an important way to improve your conversion rates on sales copy and sales material. A split test simply means that you run two different campaigns side by side with just one little...
View ArticleThe Truth Behind Recurring Revenue for Your Business
Trading hours for dollars will not get you to that six figure based business that you want. It’s not easy to accept, but that’s the truth. To create that six figure business that you want, you’ll need...
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